This will hide itself!
Chosen Few Media's "Begin Beautifully" Campaign for Design Essentials
Design Essentials, a leader in the hair care industry, is renowned for its commitment to quality and innovation. Catering to a diverse range of hair types, their products are designed to cleanse, condition, nourish, and revitalize hair. The brand's philosophy is centered around creating personal and emotional hair care experiences, positioning itself as a partner in style for its customers.
Design Essentials
Chosen Few Media's "Begin Beautifully" Campaign for Design Essentials
01
Challenge
Design Essentials sought Chosen Few Media's expertise for their "Begin Beautifully" campaign. The objective was to capture the essence of everyday moments in the lives of women from various ages and ethnicities, showcasing how Design Essentials products are integral to preparing for life's significant events. The challenge was to create an evergreen commercial that resonated with a broad audience while highlighting the brand's diversity and inclusivity.
02
Approach
Creative Strategy and Production
Diverse Representation: Directed actresses engaged in relatable life events such as getting ready for a date, school, a job interview, and a wedding, reflecting the diversity of the brand's audience.
Efficient Location Use: Rented a house to film various scenes in different rooms, optimizing both location and budget. Subheading 2 - Cinematic Filming.
Cinematic Filming
Sony Venice Film Camera: Utilized the cinematic Sony Venice camera to capture high-quality visuals, ensuring the best possible representation of the products and scenes.
Product Integration: Skillfully integrated Design Essentials products into each scene, emphasizing their role in enhancing these life moments.
Roles and Execution
Multifaceted Involvement: Took on roles of producing, directing, principal photography, and editing, ensuring a cohesive and high-quality production process.
03
Results
The "Begin Beautifully" commercial was a dynamic and powerful representation of Design Essentials' brand ethos. It successfully showcased the diversity of the brand's clientele and the pivotal role of their products in various significant life events. The commercial resonated with a wide audience, reinforcing Design Essentials' position as a versatile and inclusive brand in the hair care industry.
04
Conclusion
Chosen Few Media's production of the "Begin Beautifully" campaign for Design Essentials highlights our ability to craft compelling narratives that resonate with diverse audiences. Our strategic approach to filming and editing, combined with efficient production management, resulted in a commercial that beautifully represents the brand's commitment to being a part of customers' life moments.
