This will hide itself!
Chosen Few Media's Intimate Portrayal of Chick-fil-A's Leadership Development Program
Chick-fil-A, Inc., a leader in the American fast food industry, is renowned for its specialization in chicken sandwiches. Operating over 3,000 restaurants across the United States, Chick-fil-A is committed not only to culinary excellence but also to fostering leadership and professional development through its Leadership Development Program (LDP).
Chic-fil-A
Chosen Few Media's Intimate Portrayal of Chick-fil-A's Leadership Development Program
01
Challenge
Chick-fil-A engaged Chosen Few Media to create internal and external videos highlighting their esteemed Leadership Development Program. The objective was to authentically communicate the impact of the LDP on participants' professional and personal growth. The challenge lay in capturing the essence of the program through the experiences of its former participants and leaders, translating their journeys into compelling narratives for prospective candidates.
02
Approach
Storytelling Through Interviews
Participant Perspectives: Conducted nine interviews over two days with former LDP participants and leaders, diving into their personal experiences.
Narrative Focus: Aimed to portray how the LDP influenced participants' career trajectories, life changes, and professional development.
Directorial Strategy
Multi-Camera Setup: Utilized a three-camera arrangement to capture varied perspectives, with one camera angle notably close to create intimacy.
Intimate Visuals: The close-up shots were designed to draw viewers into the personal stories and reflections shared by the interviewees, enhancing viewer engagement.
03
Results
The videos produced by Chosen Few Media have been an integral part of Chick-fil-A's LDP outreach and education since 2019. The intimate portrayal of the LDP experience has been instrumental in showcasing the program's profound impact on participants. The videos continue to serve as an effective tool for Chick-fil-A in attracting and informing potential professionals about the opportunities and transformations offered by the LDP.
04
Conclusion
Chosen Few Media's production for Chick-fil-A's Leadership Development Program highlights our expertise in creating deeply personal and impactful video content. Our approach to capturing authentic stories through strategic filming and direction has resulted in enduring and effective educational tools for the client, reflecting our commitment to producing content that resonates and endures.
