This will hide itself!
Cinematic Reinvention for Beau Rivage's Signature Campaign
Beau Rivage, a renowned waterfront casino resort in Biloxi, Mississippi, and a part of the MGM Resorts International family, is celebrated for its unique blend of southern charm and premium entertainment. Known for its immersive experience, Beau Rivage has become a hallmark of luxury and entertainment in the Gulf Coast region.
Beau Rivage
Cinematic Reinvention for Beau Rivage's Signature Campaign
MGM Beau Rivage
Cinematic Reinvention of Beau Rivage's Signature Slogan
01
Challenge
Beau Rivage needed a video refresh of their signature campaign slogan, “Where the best of the South meets the best of Entertainment." The objective was to create a commercial that not only showcased the exceptional experiences available at Beau Rivage but also integrated the iconic scenery of the Gulf Coast. The challenge was to capture the essence of the resort and its surroundings in a way that would resonate with both new and returning visitors.
02
Approach
Creative Concept and Filming Strategy
In-Studio Sets: Constructed studio sets to recreate detailed casino experiences.
Natural and Resort Scenery Integration: Aimed to juxtapose scenes from nature found in the Gulf Coast with similar scenes from Beau Rivage, illustrating the resort's harmony with its beautiful surroundings. High-Speed Filming and Motion Control Robotics: Employed high-speed filming with a Phantom camera and motion control robotics with the “Bolt on Track” to capture dynamic, high-quality footage, emphasizing the resort's luxurious and lively atmosphere.
On-Location Cinematic Filming
Mississippi Delta Filming: Conducted extensive on-location filming across the Mississippi Delta to capture the region's authentic beauty and integrate it into the casino’s narrative.
03
Results
The commercial successfully revitalized Beau Rivage's signature campaign, capturing the unique fusion of Southern elegance and top-tier entertainment. The innovative use of high-speed cameras and motion control robotics allowed for a vivid portrayal of both the natural beauty of the Gulf Coast and the exhilarating casino experience. This cinematic approach not only refreshed the brand image of Beau Rivage but also appealed to a broad audience, attracting both nature enthusiasts and casino-goers.
04
Conclusion
Chosen Few Media's expertise in cinematic production and creative storytelling brought a new dimension to Beau Rivage's campaign. By seamlessly blending the allure of the Gulf Coast with the excitement of the casino resort, we created a compelling narrative that resonates with the essence of Beau Rivage's brand identity.
