This will hide itself!
Chosen Few Media's Dynamic Campaign for Friends of FAM's Black Parade Gala
Friends of FAM, Inc., a non-profit organization based in Atlanta, Georgia, is dedicated to supporting Florida A&M University (FAMU) students. Comprising a board of passionate FAMU alumni, their primary mission is to provide mentorship and financial assistance in the form of scholarships to deserving FAMU students from the Atlanta metropolitan area. One of their yearly fundraising events, the “Black Parade Gala,” is an annual celebration designed to raise funds for these scholarships.
Friends of FAM
Chosen Few Media's Dynamic Campaign for Friends of FAM's Black Parade Gala
01
Challenge
Friends of FAM, Inc., a non-profit organization based in Atlanta, Georgia, is dedicated to supporting Florida A&M University (FAMU) students. Comprising a board of passionate FAMU alumni, their primary mission is to provide mentorship and financial assistance in the form of scholarships to deserving FAMU students from the Atlanta metropolitan area. One of their yearly fundraising events, the “Black Parade Gala,” is an annual celebration designed to raise funds for these scholarships.
02
Approach
Creative Concept Development
Theme: "A Celebration of Black Excellence in Fashion across the Decades."
Planning: Began three months prior to the gala, ensuring ample time for content creation.
Content Production Strategy
Content Calendar: Created a schedule to release one video per week over five weeks on social media platforms.
Decade-Specific Videos: Produced individual videos for the 1980s, 1960s, 1970s, 1940s, and 2020s, each highlighting fashion trends of the era.
Engagement Tactics
Casting: Selected models who were FAMU alumni and influencers, enhancing relatability and organic sharing.
Fresh Content: Released a unique video each week to maintain viewer interest.
Filming Efficiencies
One-Day Production: Scheduled all model shoots in one day, optimizing the budget.
Dynamic Filming Techniques: Utilized 250 LED tiles for a dynamic backdrop, custom graphics for each decade, and diverse camera angles (extreme close-ups, master-wide shots on a dolly, and gimbal-mounted cameras) to capture movement and detail.
03
Results
Impressions: We delivered 5 separate campaign videos that Friends of FAM were able to drip out across their content calendar for 25 days leading up to the event. The campaign achieved XXX impressions, significantly raising event awareness.
Sold-Out Event: The gala tickets sold out, indicating the campaign's effectiveness in driving sales.
Positive Feedback: The target audience responded enthusiastically, validating the campaign's creative approach and execution.
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Conclusion
Chosen Few Media's innovative campaign for Friends of FAM's Black Parade Gala showcases our expertise in creative storytelling and strategic filmmaking. By harnessing the power of nostalgia and fashion, we created a unique and engaging narrative that resonated with the target audience, leading to a sold-out event and heightened brand visibility for our client.
