This will hide itself!
Leveraging High Speed and Motion Control Filming for STIHL's Dealer Days
STIHL, a leading brand in the outdoor power equipment industry, has a rich heritage dating back to the 1920s. Known for revolutionizing forestry work with the invention of the first electric chain saw, STIHL has since expanded globally, offering a broad range of high-quality products. Their commitment to quality and community is evident in their philosophy of selling products exclusively through authorized local dealers, ensuring personalized customer service and expert advice.
STIHL
Leveraging High Speed and Motion Control Filming for STIHL's Dealer Days
01
Challenge
Chosen Few Media was tasked with creating a captivating campaign for STIHL’s "Dealer Days.” leveraging our expertise in high speed and motion control filming. The goal was to highlight the contrast between the impersonal service at big-box retail stores and the tailored, expert assistance provided at STIHL authorized dealers. The challenge was to visually narrate this distinction in a compelling and innovative way.
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Approach
Creative Vision and Execution
Continuous Shot Concept: Developed a creative vision to capture a couple’s frustrating experience in a big-box store and their subsequent satisfaction at a STIHL store in one continuous shot.
Advanced Filming Techniques: Utilized the “Bolt” on track robotic arm to smoothly follow the couple through their journey, showcasing Chosen Few Media’s expertise in high-speed filming and motion control robotics.
Cinematic Storytelling
Contrasting Environments: Crafted a visual juxtaposition between the chaotic big-box store and the organized, welcoming ambiance of the STIHL store.
Emphasis on Customer Experience: Focused on capturing the couple's changing emotions, from frustration to relief, highlighting STIHL's superior customer service.
03
Results
The campaign successfully conveyed STIHL's unique selling proposition, emphasizing the advantages of purchasing from authorized local dealers. The innovative use of continuous shot filmmaking not only engaged viewers but also effectively communicated the message that STIHL dealers offer real help and real solutions. The campaign reinforced STIHL’s commitment to quality products and services, further solidifying their position as a leader in the industry.
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Conclusion
Chosen Few Media's strategic approach to STIHL's Dealer Days campaign demonstrates our capability to blend advanced filming techniques with compelling storytelling. Our innovative methods resulted in a powerful narrative that vividly contrasted STIHL’s personalized customer experience with the impersonal nature of big-box retail, aligning perfectly with STIHL's brand values.
