This will hide itself!
Elevating Brand Narratives with Chosen Few Media - The Design Essentials Masterclass with Camille Friend
Design Essentials, a prominent player in the hair care industry, sought to enhance their brand presence by showcasing their commitment to quality and innovation. Known for their comprehensive hair care solutions, Design Essentials caters to a wide range of hair types, offering products that cleanse, condition, nourish, and revitalize hair. Their philosophy centers on personal, emotional hair care experiences, aiming to be a partner in style for their customers.
Design Essentials
Elevating Brand Narratives with Chosen Few Media - The Design Essentials Masterclass with Camille Friend
01
Challenge
The objective was to create engaging video content for a Masterclass featuring the acclaimed celebrity hairstylist, Camille Friend. Renowned for her visionary and transformative styling in the film industry, Camille's approach aligns perfectly with Design Essentials' ethos. The challenge was to capture the essence of her unique style and convey it through various digital mediums in a way that resonates with both existing and potential customers.
02
Approach
Interview Filming
Preparation: Conducted a detailed interview with Camille, focusing on her background, inspirations, and step-by-step styling techniques.
Setup: Utilized a three-camera setup, featuring a wide low-angle shot and a medium close-up side profile.
Lighting and Atmosphere: Emphasized a darker, atmospheric setting with backlighting to create depth and engagement.
Additional Assets: Leveraged footage and stills from her working on set with some of Hollywood’s biggest names to further tell the story.
Styling Process Filming
Cinematic Approach: Employed a cinema verite style with a wide master shot, an overhead centered shot, and dynamic gimbal shots using a long lens.
Focus: Captured the intricate details of Camille's styling process, highlighting her creativity and expertise.
Lighting and Atmosphere: Filmed in our studio against LED walls, enabling us to utilize various settings and graphics.
Content Delivered
An in-depth interview with Camille.
Two videos showcasing Camille styling models’ hair
A video demonstrating Camille’s techniques on a mannequin.
Adaptations and cutdowns for optimal engagement on YouTube, Facebook, and Instagram.
03
Results
Chosen Few Media successfully translated Camille's charismatic and whimsical style into a compelling narrative that resonated with the audience. The content received wide acclaim on social platforms, significantly enhancing Design Essentials’ digital footprint and brand image. The masterclass videos not only showcased Camille's expertise but also highlighted the effectiveness and versatility of Design Essentials' products.
04
Conclusion
This collaboration exemplifies Chosen Few Media's commitment to elevating brands through storytelling. By integrating our meticulous production management process and creative storytelling, we delivered a seamless and impactful campaign for Design Essentials.
